🍊TraceScore 1.0|Built by Madhive founders
Turning Audience Data Fees into Working Media
Contribution scores for every audience segment in your campaign.
Gain clarity on every segment. Reinvest with confidence. Watch your working media compound.
Q4 Retail Campaign$1.2M spend analyzed
Holiday Gift Buyers 2024
Oracle BlueKai
0.83
HHI $150K+
Experian Marketing
0.69
🍊Competitor Brand Intenders
LiveRamp
0.21
$52K reinvestable
🍊Lifestyle: Wellness Enthusiasts
Lotame
0.17
$38K reinvestable
Reinvestment opportunity$90K (7.5% of spend)
🍊 Portfolio intelligence
From analysis to action
Working Media Ratio
71%
after optimization
Reinvestment Identified
$2.4M
across pilot clients
Segments Analyzed
127
avg. per campaign
🍊 Highest reinvestment potential
Segments scoring below 0.30
These fees can be reallocated to higher-performing media or tested with holdouts to validate.
Segment
Vendor
Campaigns
Score
Reinvestable
🍊 Cross-Device Graph (Broad)
Tapad
14
0.14
$84,000
🍊 Behavioral: Online Shoppers
Oracle
11
0.19
$62,000
🍊 Modeled Lookalike v2
LiveRamp
8
0.22
$47,000
🍊 Contextual: News Readers
Peer39
6
0.24
$31,000
🍊 Independence
Independent verification for your media investments.
First-party analysis of your first-party data. No conflicts. No spin. Just contribution scores you can trust.
🍊 100% independent
Your interests only.
🍊 Platform agnostic
Works with any DSP.
🍊 Zero conflicts
Full alignment with your outcomes.
🍊 Math you can audit
Fee-aware contribution scoring.
Currently piloting with enterprise advertisers and agencies.
"We built Madhive. Now we are building the audit layer."
🍊
Get your first analysis in 48 hours
Send us 30 days of logs. We will send you contribution scores.