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INTERNAL DOCUMENTATION

Waste Eliminated Report

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Waste Eliminated Report
Q4 Auto Regional
Midwest Auto Group • Oct 1, 2024 – Dec 31, 2024
Total Spend
$445,000
Waste Eliminated
$184,200
in garbage segment spend
ROAS Lift
+41%
2.3x → 3.24x
52
Appended
49
Cut
3
Kept
41%
Waste Cut
Segments Kept3 PROVEN
SegmentReasonLift
In-Market Auto IntendersProven 18% lift+18%
Local Dealership VisitorsProven 12% lift+12%
Competitive ConquestingProven 8% lift+8%
Segments Cut49 LOW CONTRIBUTION
SegmentReasonCost
Auto EnthusiastsZero incremental lift$12,400
Males 25-54Zero incremental lift$8,900
Household Income $75K+Zero incremental lift$7,600
Sports FansZero incremental lift$6,200
News ReadersZero incremental lift$5,800
Waste % Before vs After
41.4%
BEFORE
0.0%
AFTER
Trace Receipttrace-v2
0x7f3a…c291
Full: 0x7f3a8b2c1d4e5f6a7b8c9d0e1f2a3b4c5d6e7f...
Timestamp: Dec 31, 2024
Verify: trace.precise.ai/verify/0x7f3a…c291
Midwest Media Partners • Generated Jan 2, 2025 • v1.0Signed by Trace — tamper-evident