The Problem Is Simple
Buying becomes agentic → auditability collapses.
As media buying automates through AI agents and algorithms, the ability to audit what happened—and hold vendors accountable—disappears.
Precise is picks & shovels: policy dials + receipts.
We don't compete with DSPs. We don't run campaigns. We provide the verification layer that makes auditability possible.
No rebates. No rev-share. No steering compensation.
THE THESIS
MARKET EVOLUTION
PROGRAMMATIC 1.0
Scale first. Build the pipes. Get impressions flowing. The industry optimized for volume and reach.
THE WASTE CRISIS
Based on typical audits, 35-47% of spend has low contribution. MFA sites. Bot farms. Low-value segments sold as premium. The industry optimized for volume, not value.
PROGRAMMATIC 2.0
Precision. Pre-bid governance. Audit-grade receipts. Verification at every step. Accountability restored.
MISSION OBJECTIVES
Action queue identifies low-value segments. Enforcement where supported.
Audit-grade receipts replace "trust me" attribution claims.
In progress. Every DSP. Every campaign. Every dollar verified.
THE TEAM
Ad tech veterans who've built the pipes—now building the verification layer.