🍊 About Precise
We built Madhive.
Now we are building the audit layer.
The same team that built Madhive—powering local media investment nationwide—now focused on the verification problem we saw firsthand.
🍊 The Origin
We saw the problem from inside the stack
"Building Madhive at scale gave us a clear vantage point into what comes next for the industry. Precise extends the transparency mission across the ecosystem."
CTV
Built for the hardest channel first
Local
Madhive powers local media nationwide
DSP
We know what is in the logs
🍊 The Thesis
THE PROBLEM
As buying automates, visibility becomes essential. DSPs optimize at scale. Data vendors multiply. The opportunity: track every segment's true contribution.
THE FIX
A verification layer that is independent of the platforms doing the buying. Contribution scores for every segment. Audit-grade receipts that survive scrutiny.
WHY US
We built the DSP. We know what is in the logs. We know which questions matter. And we have no incentive to steer spend anywhere.
🍊 The Team
Ad tech veterans
Who've built the pipes—now building the verification layer.
Spencer Potts
CEO
Co-founder, Madhive
Adam Helfgott
Co-Founder
Co-founder, Madhive
Ryan Cook
Co-Founder
DNA Stack
Ed Laws
COO
InMobi, Yahoo, KPMG
Kevin O'Neill
CPO
DNA Stack
Matt Barlin
Chief Data Scientist
PhD MIT, AliceNet
🍊
Let's talk
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