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// CASE: IN_HOUSE_BRANDS // STRATEGY: PROVE_NOT_DEFEND
STATUS: ACTIVE
IN-HOUSE TEAMS

Stop defending your programmatic spend. Start proving it.

Independent verification for in-house teams.

See exactly which data segments drive results—and which are just driving up costs. Get audit-grade receipts your CFO will actually understand.

Independence Guarantee

No rebates. No rev-share. No steering compensation.

THE CFO CONVERSATION

"PROVE IT'S WORKING."

Your agency says the campaign is performing. Your DSP dashboard shows green metrics. But when finance asks for proof, you have... vendor self-reports.

"What are we actually paying for?"

DSPs auto-append 40-70 segments per campaign. You approved 3.

"Is the agency telling the truth?"

You can't verify claims without independent data.

"Can we cut this budget?"

Without contribution data, you're guessing.

35-47%

of data premium spend has low or zero marginal contribution (based on typical audits)

40-70

segments auto-appended per typical campaign

0

independent verification tools available (until now)

WHAT YOU GET

CFO-ready documentation.

Audit-grade receipts that answer every question finance, procurement, and the board will ask.

TRACE RECEIPT
CampaignQ4_BRAND_AWARENESS
Total Spend$847,000
Segments Analyzed67
Low Contribution$312,000 (37%)
Recoverable$312,000

Segment-Level Contribution

See exactly which data segments drove results and which just drove up CPMs.

Agency Accountability

Verify vendor performance claims with independent, DSP-agnostic data.

Audit Trail

Tamper-evident receipts that satisfy internal audit and compliance requirements.

Procurement Leverage

Data to negotiate better terms with agencies and data vendors.

The difference in the boardroom.

WITHOUT PRECISE

"The agency says ROAS is up 40%."

"We're spending $2M on data, but I can't tell you what it does."

"I trust them... I think?"

WITH PRECISE

"Here's the independent verification. 12 segments drove 89% of conversions."

"We identified $740K in low-contribution spend. Reallocating to working media."

"Here's the audit-grade receipt. Tamper-evident, dated, methodology documented."

FREE AUDIT

See your actual spend contribution.

We'll analyze your campaign data and show you exactly where your data dollars are going. 48 hours. No sales call unless you want one.

48 hours. No obligation. No sales call required.
Turnaround<48 hours
DeliverableTrace Receipt
CostFree