Built by people who have done this before.
Precise is a focused team with experience building media infrastructure, operating at industry scale, measuring complex systems, and turning ambitious ideas into working products. The through-line is simple: decisions should carry proof, and every result should improve the next decision.
Adam built MadHive and exited in the $300M Goldman deal at a roughly $1B valuation. In 2017 he founded the AdLedger consortium with IBM and TEGNA as founding members. His work has followed one question for nearly a decade: how do decisions in media become provable? Precise is the answer taking shape.
Spencer spent 25 years raising institutional capital before joining MadHive as President and later becoming CEO. At Precise he is building the company and its partnerships around the belief that every decision should carry evidence, every participant should understand the value it creates, and every result should make the system smarter.
Matt trained as a naval architect at Webb Institute and MIT before serving as lead systems engineer at BlockScience and co-authoring research on evidence-based decision-making. He built the measurement and learning methods behind Precise to be tested, reproduced, and improved through results.
Jordan spent eight years leading product and delivery at Mediavine, a publisher platform serving more than 16,000 sites and roughly 15 billion advertising impressions each month. At Precise he is building the architecture that turns the intelligence into products customers, systems, and agents use every day.
Media first. Every industry next.
Members of this team have worked together since 2017 to make decisions in media more transparent and provable. Precise turns that experience into a new decision architecture. Media is the first market because this team knows it deeply, and the same system works wherever there is a cost, an outcome, and another decision coming.
Start with last month.
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