precise.ai

How it works

Recommend where to move spend, predict the impact, and learn from each outcome.

Sample analytics and measurement, in the order a campaign meets them. Every figure on this page is a synthetic example.

01 / Uncover more value

Uncover more value
while campaigns are live.

Precise determines the contribution value of every campaign attribute, alone and in combination.

  • Data partner
  • Distributor
  • Frequency
  • Creative
  • Demographic
  • Daypart
  • Geography
  • Bid strategy
  • Audience segment
  • Publisher
  • Supply path
  • Flight week

+ every other attribute on the buy

We recommend where the next dollar goes and the predicted gain.

02 / Make the next decision

Recommend where
to move spend.

Sample analytics. Objective: improve ROAS. Total spending to remain $1,000,000.00.

Current plan 2.07× → recommended plan 2.68×

Recommended plan

Synthetic example

Projected return on the same $1,000,000

Current plan
2.07×
Recommended plan
2.68×

+29.5% higher projected return on the same budget.

Precise recommends how to divide the same budget across four combinations of creative, audience, and platform to improve the campaign outcome.

Here, it shifts spending toward two combinations on one DSP: customer story with home improvement shoppers, and product demo with kitchen and cooking enthusiasts.

It accounts for how much each combination can absorb efficiently, directing the next dollar where it is predicted to contribute most.

Recommended allocation. × means used together.
PlacementCurrentRecommendedShift
Customer storyHome improvement shoppersDSP A$300,000.00$420,192.23+$120,192.23
Customer storyKitchen and cooking enthusiastsDSP B$160,000.00$74,126.64−$85,873.36
Product demoKitchen and cooking enthusiastsDSP A$120,000.00$471,188.56+$351,188.56
Product demoHome improvement shoppersConnected TV platform$420,000.00$34,492.57−$385,507.43
Total$1,000,000.00$1,000,000.00$0.00

Move left to shift less budget. Placement budgets and projected return update together.

Illustrative model estimates, not demonstrated lift. ROAS includes media spend and fees.

03 / Predict the impact

Predict
the impact.

Audience, placement and frequency can change the same creative’s contribution value.

Estimated revenue contribution per $1 of media spend and fees for the selected combination.

Explore the methods →

Sample analyticsIllustrative

Contribution value

3.50×

Programmatic DSP · Home improvement shoppers · Connected TV · Smart TV · Evenings · 15-second cutdown · First-frame before/after · Top 10 DMAs · 3–5 exposures

Added contextSelected valueValue ÷ cost

Select a layer to explore the example; each layer includes the selections above it.

04 / Learn from each outcome

Learn from
each outcome.

Once enough data is available, we compare results with the prediction and benchmark, using controlled tests where feasible.

Our recommendation: predicted and measured returns

Hover or focus the plate and use ← → to read a morning.

Illustrative schematic. The area to the right of today shows projections, not observed results. Return means revenue per $1 of media spend and fees.

01

Before the move

Record the prediction and range, with a comparison that keeps the original setting.

02

After the move

Measure improvement. Use controlled tests to assess causality where feasible.

05 / Keep improving

Compounding precision.

Turn each outcome into a smarter recommendation. Spend moves toward what drives performance while campaigns are in flight.

Six stations in one loop: run, surface, recommend, predict, prove, recalibrate01RunThe campaign, in flight02SurfaceIntelligence and insights03RecommendShift and reinvest04PredictThe outcome05ProveActual vs predicted06RecalibrateEvery cycle, more preciseIn-flightintelligenceSELF-REINFORCING,EVERY CYCLE
  1. 01

    Run

    The campaign, in flight.

  2. 02

    Surface

    Intelligence and insights.

  3. 03

    Recommend

    Shift and reinvest.

  4. 04

    Predict

    The outcome.

  5. 05

    Prove

    Actual vs predicted.

  6. 06

    Recalibrate

    Every cycle, more precise.

06 / Build your evidence

Make your impact
clear to clients.

Your team builds an in-house record of recommendations, decisions and measured outcomes. Each decision informs the next and adds to a collective view of performance.

01

Why money moved

The recommendation, supporting evidence and predicted outcome, recorded before action.

Recommendation
Reallocate spend
Predicted outcome
Recorded with a range

02

What changed

The allocation decision, when it happened and how much moved, within your agreed limits.

Decision
Reviewed by your team
Allocation change
Recorded when implemented

03

What it returned

The measured outcome against the prediction and agreed benchmark, informing the next decision.

Measurement
Prediction vs. outcome
Next recommendation
Refined with the evidence

Our collaboration arms your team for conversations with your client CMOs.

Getting started

We analyze 30 days of historical data to define a baseline, followed by a 60-day engagement aligned with mutually agreed success metrics.

How we startLet’s talk