The team

Built by people
who know media.

Our founders helped build and scale Madhive and created the AdLedger transparency consortium.

Precise brings that operating experience to a focused task: understanding what contributes to campaign outcomes and using that evidence to improve spending decisions.

Spencer PottsCo-founder & Chief Executive OfficerFormer CEO of Madhive
Adam HelfgottCo-founder & Chief Technology OfficerCo-founder of Madhive · Founder of Valence Labs
Matt BarlinChief Science Officer
Dave AntonelliChief Revenue Officer

Backed by

Blockchange Ventures · Lasagna · Click Ventures · 3C Ventures

Getting started

We analyze 30 days of historical data to define a baseline, followed by a 60-day engagement aligned with mutually agreed success metrics.

How we start Let’s talk

Built by peoplewho know media.

We analyze 30 days of historical data to define a baseline, followed by a 60-day engagement aligned with mutually agreed success metrics.

Built by people
who know media.