For Data Controllers

Monetize your data with performance-based pricing

Whether you're a brand with valuable first-party data or a broker with premium third-party segments, Precise helps you prove value and command premium prices through verified performance attribution.

Two paths to data monetization

Choose the journey that matches your business model

First-Party Data Owner

Brands & Publishers

You have direct customer relationships and valuable behavioral data

Monetize without sharing raw data
Maintain GDPR/CCPA compliance
Create new revenue streams
Prove marketing impact

Examples: Retailers, Publishers, Apps, Subscription Services

Third-Party Data Provider

Data Brokers & Identity Graphs

You aggregate and sell audience segments across multiple sources

Command premium prices with proof
Real-time usage tracking
Multi-buyer management
Quality scoring advantage

Examples: Data Brokers, Identity Providers, Segment Providers, DMPs

Why data controllers choose Precise

Move from commodity pricing to value-based monetization

Traditional Data Monetization

Fixed CPM pricing regardless of performance
No visibility into campaign outcomes
Race to the bottom on pricing
Limited to direct relationships
Manual reporting and reconciliation
Buyers question data quality
Recommended

Monetization Through Precise

Performance-based premium pricing
Real-time attribution and outcomes
Command 3-5x higher prices with proof
Access to entire ecosystem of buyers
Automated usage tracking and billing
Quality scores drive pricing power
3-5x

Higher revenue per segment

87%

Buyer retention rate

24/7

Real-time usage tracking

Everything you need to maximize data value

Built for both first-party brands and third-party providers

Privacy-Preserved Activation

Your data never leaves your infrastructure. Maintain complete control while enabling broad activation.

Performance-Based Pricing

Get paid based on actual campaign impact. Command 3-5x premiums when you can prove value.

Real-Time Analytics

Track usage, revenue, and performance metrics 24/7. Optimize pricing based on demand.

Instant Activation

Go from data to activation in minutes, not weeks. Pre-integrated with major DSPs and platforms.

Ecosystem Access

Reach thousands of buyers through our network. No more one-off integrations.

Quality Scoring

Build reputation through verified performance. Higher quality scores unlock premium pricing.

Start earning from your data today

Be among the first to unlock the value of privacy-preserving data collaboration

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